Test #$3(4$th Edition$)$ i

$17$

For what reason would an advertiser most likely choose a radio spot over a TV commercial?

$00$:$28$:$27$

Multiple Choice

Radio is the only medium for integrated marketing communic$$tions$.$

The advertiser hopes to deliver message inconsistency using radio ads.

The advertiser is looking for an undefined audience.

Mc

Graw

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