Question: Test marketing _ _ _ _ _ _ _ _ . 1 . identifies two or more segments within the market for a particular company's

Test marketing

________.

1 .

identifies two or more segments within the market for a particular company's products

2 .

provides information for decisions on product improvements and new

-

product introductions

3 .

includes choosing and evaluating locations, channels, and distribution partners

4 .

focuses on database development through optical scanning at the point of purchase

5 .

involves understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders

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