Question: Test marketing involves asking potential customers how much they would pay for the product. putting product into an existing outlet. sending surveys to a significant
Test marketing involves asking potential customers how much they would pay for the product. putting product into an existing outlet.
sending surveys to a significant number of customers in the industry.
simulating an actual market situation.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
