Question: Test marketing . Multiple Choice includes choosing and evaluating locations, channels, and distribution partners identifies two or more segments within the market for a particular

Test marketing

.

Multiple Choice

includes choosing and evaluating locations, channels, and distribution partners

identifies two or more segments within the market for a particular company's products

provides information for decisions on product improvements and new

-

product introductions

involves understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders

Test marketing . Multiple Choice includes

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