Question: Test marketing ________. Multiple Choice includes choosing and evaluating locations, channels, and distribution partners identifies two or more segments within the market for a particular

Test marketing ________. Multiple Choice includes choosing and evaluating locations, channels, and distribution partners identifies two or more segments within the market for a particular company's products provides information for decisions on product improvements and new-product introductions involves understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders focuses on database development through optical scanning at the point of purchase

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