TEXT 2: Read the text carefully To keep bus these dar a continualche seconds Innovate, we can improve on our products, increase se reduce costs and make procesome effective and efficient Innovation is the key to increasing profits. There are several as a company can be innovative with their products and services. Today we will look at four of the 1. The effect of technology in production and services When we think of innovation, we often think of new technologies. While they might be impressive we should not use new technologies just because they are available it is important to consider how the technology our product/service and make a difference to our customer Companies that produce toleries wid appliceteen have a large department to work on making their products bet 2. Customer demands and changing what is an offer Bylistening to customer feedback, we can get their opinions on how we are doing and find out what is that they want. We also need to be aware of changes in customer demands and keep up with semes. When tood restaurant McDonald's realized that the market wanted healthier choices, they introduced futand state, where removing the 'Supernetion from the menus 3. Offering a new product/service to reach new customers Your business might be doing well but there is no growth or development and there that your compete might take away some of your customers. Totion sometimes a developing a new product that is different market. Although video games were often played by boy in 2006, video games Nited the game console Nintendo Wii, successfully targeting and older customers with amese Cooking Mamaan Braining 4. Changing the way you provide service: By looking at the changes to the customer's festyle and needs, we sometimes realize that there might be bet ways to serve them. Customers who do not have a lot of time might breer to have their food or their shoppers delivered to their homes, or they might like to do their banking online rather than thank Innovation will bring success to our businesses, but it can give us the coportunity to more about what we do and what our customers might want 2018 Cone www.roleren Answer the following questions (Ymarks) 1 What is the key to increase your pros? 2. Do new technologies always help your business? How can find out what your customers need or prefer? - What might happen if there is no growth or development in your business? 5. What does notion sometimes and 6. How can we sometimes realise that there are better ways to see our customers? 7. What do you think so...)