Question: Textbook:David, F. R., David, F. R., & David, M. E. (2019). Strategic Management (17th ed.). Pearson Education (US).https://savantlearningsystems.vitalsource.com/books/9780135203736 Read Case - Mini-Case on TJX Companies,

Textbook:David, F. R., David, F. R., & David, M. E. (2019).Strategic Management(17th ed.). Pearson Education (US).https://savantlearningsystems.vitalsource.com/books/9780135203736

Read Case - Mini-Case on TJX Companies, Inc., Page 295

In this assigned case study, you will be connecting all the materials presented in the unit. The key theme of this case on TJX Companies, Inc. centers around the strategic advantage of maintaining corporate secrecy in strategic planning, particularly in the competitive retail industry. Customer Experience - Contrast: TJX focuses on the "treasure hunt" experience, attracting a broad range of income levels, as opposed to targeting only lower-income customers. In a narrative format, discuss how they differ or are consistent with what has been presented in this unit.

Be sure to properly cite 3 scholarly sources within the text

Textbook can be a source

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