th$$s $$s the chart Problem Statement$-1$: Imagine you are the marketing manager and working together with the IT

department. Your company engineers have developed a B$2$B web page that aiming to make a bridge

between manufacturers and wholesalers to increase the sales and purchasing of textile products.

Based on the problem statement given above develop marketing strategy for the website by

using a marketing mix approach.

Problem Statement $2$: By taking your smartphone into consideration, your aim is to launch the new

upgraded design of the same brand to improve user experience. Suppose that you are a product

designer and a user at the same time.

Based on the given statement above, develop a House of Quality chart. It should include at least

$5$ customer requirements and $3$ technical requirements. Fill in all parts and make calculations.

$($Chart is given in next page$)$