Thank you for getting the class off to a good start with the first post of the course. I appreciate you getting us rolling.

Market research can be hugely important when trying to determine a target for a marketing campaign. Data that can give insights to the demographic most likely to make purchase a specific good or service can mean more concentrated targeting. What methods of data acquisition should Ace use to help determine the demographic that is most likely to purchase an extended warranty? Should the research be conducted using existing customers to a dealership or potential customers that are just kicking the tires, $($so to speak?$)$