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Question 4 X-Ray Industries is coming out with a new model of x-ray machine that will reduce radiation exposure. What type of advertising will help them reach their audience? professional advertising trade advertising business to business advertising direct eesponse advertising primary demand advertising Question 5 An important part of the promotional mix is nonpersonal communications, or communications that are not directly paid for by the company. This is called ; it usually comes from press releases editorials feature articles, or news releases. personal selling public relations publicity touch point Question 29 A type of buying that has grown in recent years uses a wide range of technologies that automate buying, placement, and optimization of advertising media through a range of technologies. It is known as O programmatic buying optimization buying placement buying automated buying technology buying