thank you very much, will automatic rate thumbs up if you answer all of them :)

Which of the following instructions corresponds most closely to the first step of segmentation and targeting? Start by considering profile-based characteristics of different segments Start by identifying relevant competitors Start by determining the price of the offering Start by defining the demographic profile for different segments O Start by listing the category-level attributes that customers care about Which of the following trends is LEAST likely to contribute to the growth of Customer Relationship Management as a targeting tool? O Personalization O Time savings O Loyalty O Technology Nostalgia John's clothing store employs three salespeople. It generates annual sales of $1 million and an average contribution margin of 30%. Rent is $50,000. Each salesperson costs $50,000 per year in salary and benefits. How much would sales have to increase for John to break even on hiring one additional salesperson? Select the best answer rounded to the nearest whole dollar. O $1,000,000 O $666,667 O $333,333 O $50,000 O $166,667 Which of the following statements is TRUE for open-ended or free response survey questions? They are more likely to introduce a systematic response bias than multiple choice questions O They are often used to probe for detailed information They should never be used as opening questions in a survey Tabulation of results is cheap and easy Less educated consumers will be over-represented Which of the following is NOT a common positioning error? O Positioning is unrealistic given a company's reputation Point of differentiation is meaningless to target segment Positioning is need-based Positioning is easily coped by competitors O Positioning is vague A partially planned purchase is one where: O Consumers typically enter a store knowing the product category they want O Consumers typically enter a store knowing the specific brand they want Consumers typically enter a store planning to browse only O O Consumers typically enter a store knowing the specific style they want Consumers typically do not intend to enter a store at all