that would benefit them in the long run.

STUDY QUESTIONS

Which of the seven elements of the services marketing mix are addressed in this case? Give examples of each $"$P$"$ you identify.

Why do people dislike going to the dentist? Do you feel Dr$.$ Beckett has addressed this problem effectively?

How do Dr$.$ Beckett and her staff educate patients about the service they are receiving? What else could they do$?$

What supplementary services are offered? How do they enhance service delivery?

Contrast your own dental care experiences with those offered by Dr$.$ Beckett's practice. What differences do you see? Based on your review of this case, what advice would you give to $($a$)$ your current or former dentist and $($b$)$ Dr$.$ Becketr?