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PART II-Target Market. Based upon the segments you have identified above, choose one segment as your target. In the space below, write a consumer profile for this target. PART II - Positioning Statement. Write a positioning statement for your produer. As a reminder, here is an example of a positioning statement framework you can use to craft your statement. For (target customer) who (datement of the need or opportunity), our (product/service name) i (product category) that (statement of benefit). You DO NOT need to follow this formar exactly and you should phrase your positioning statement in the way that best suits your product. However, you should include the following elements What does this product do for the target? (g. What problem does it solve? What benefit does it offer?) How is this product different or better than what is already offered by category competitors? (You do not need to explicitly name your competitors. You just need to articulate why this product is superior or different than other products available to this target) He 1 Grid FE A Re 900 light setzer (1) 126% + Zoom Add Page Shape Media Comment do Collaborate PRODUCT NAME: Bud Light Seltzer 35 EES BUD BUD BUD BUD LIGHLIGHTIGHTIGHT SELTZE SELTZER SELTZER SELTZER BACK CHEN 12:300 Part I Segmentation. Please create at least two potential consumer segments using the segmentation methods we have discussed in class. Remember the more details, the better! Please be aware you do not need to fill in each segmentation characteristic for each group, only the ones you feel are most applicable. If the characteristic is not applicable, simply write "N/A". You must name each segment in a way that communicates the gist of what this consumer group represents (See next page for table.) 11- Insert E Table Chart T Text PART II-Target Market. Based upon the segments you have identified above, choose one segment as your target. In the space below, write a consumer profile for this target. PART II - Positioning Statement. Write a positioning statement for your produer. As a reminder, here is an example of a positioning statement framework you can use to craft your statement. For (target customer) who (datement of the need or opportunity), our (product/service name) i (product category) that (statement of benefit). You DO NOT need to follow this formar exactly and you should phrase your positioning statement in the way that best suits your product. However, you should include the following elements What does this product do for the target? (g. What problem does it solve? What benefit does it offer?) How is this product different or better than what is already offered by category competitors? (You do not need to explicitly name your competitors. You just need to articulate why this product is superior or different than other products available to this target) He 1 Grid FE A Re 900 light setzer (1) 126% + Zoom Add Page Shape Media Comment do Collaborate PRODUCT NAME: Bud Light Seltzer 35 EES BUD BUD BUD BUD LIGHLIGHTIGHTIGHT SELTZE SELTZER SELTZER SELTZER BACK CHEN 12:300 Part I Segmentation. Please create at least two potential consumer segments using the segmentation methods we have discussed in class. Remember the more details, the better! Please be aware you do not need to fill in each segmentation characteristic for each group, only the ones you feel are most applicable. If the characteristic is not applicable, simply write "N/A". You must name each segment in a way that communicates the gist of what this consumer group represents (See next page for table.) 11- Insert E Table Chart T Text