Question: The 1 2 by 1 2 project team used the analytical hierarchy matrix to determine the better option for improving the sales of

The "12 by 12" project team used the analytical hierarchy matrix to determine the
better option for improving the sales of educational tours at Quest Specialty Travel.
Based on the data presented in Table 1, which option demonstrates the greatest
potential for increasing educational tour sales?
Table 1: Options for improving educational tours
Create a partnership
Focus on one type
Add classes to each tour
Coordinate with schools
The "12 by 12" project team used the analytical hierarchy matrix

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