Question: The _ _ _ _ _ _ _ _ _ marketing plan specifies the marketing actions involving the 4 Ps: including product features, promotion, merchandising,

The _________ marketing plan specifies the marketing actions involving the 4Ps: including product features, promotion, merchandising, pricing, sales channels, and service.
tactical
strategic business unit
strategic
annual

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!