The $\_\_\_\_\_\_\_\_\_$ strategy, or marketing approach, can be found with many consumer goods where manufacturers convince the general public they "need" a particular product $($via marketing$).$

Question $1$ options:

Marketing

Pull

Business

Question $2(1$ point$)$

All major marketing management decisions can be classified into four categories :

Question $2$ options:

Product, Payroll, Policy, Promotion

Price, Pay$-$rate, Promotion, Place

Product, Price, Place, Promotion

Question $3(1$ point$)$

The various types of distribution channels include:

Question $3$ options:

Brick and mortar $[$a physical store$]$

Mail$-$order catalog

Personal selling

Online selling

All of the above

Question $4(1$ point$)$

Which pricing method tries to estimate what consumers would be willing to pay for the product with its given set of benefits?

Question $4$ options:

Rate of Return

Mark Up

Perceived Value

Question $5(1$ point$)$

$\_\_\_\_\_\_\_\_\_\_\_\_$ means determining why a consumer may purchase something for a big occasion or for some specific benefits such as status and family comforts.

Question $5$ options:

User status $/$ usage rate

Demography

Geography

Behavior Profile