Question: The ad execution techniques include: Demonstration. Scientific evidence. Comparison. All of the above. The Main Text Portion of a Print Ad is: Body copy. lead

The ad execution techniques include: Demonstration. Scientific evidence. Comparison. All of the above. The Main Text Portion of a Print Ad is: Body copy. lead I inc. Sub headline. Layout. Promotion where winners are determined purely by chance are: Contests Giveaways. Sales promotion. Sweepstakes. The appeal that focuses on the consumer's practical, functional, or utilitarian need for the product or service is: Emotional appeal. Rational appeal. Humorous appeal. Sarcastic appeal. Ads are determined by the content on the webpage are: Contextual advertising. Behavioral targeting

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