The Aditya Birla Group has announced a foray into the premium casual dining space in collaboration with
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The Aditya Birla Group has announced a foray into the premium casual dining space in collaboration with chef restaurateur Rahul Akerkar. The group’s hospitality arm housed under Aditya Birla New Age (ABNA) will build premium casual dining restaurant chains across India. The vision is to build the best F&B brands with a clear focus on both quality & value for customers. The company is aiming to launch the first restaurant in Mumbai.
Based on the above information answer the following:
As a consultant to Aditya Birla New Age (ABNA), suggest suitable steps involved in new product launch.
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Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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