The advancement of the internet service has contributed to the growth of the e-commerce. Many retailers...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
The advancement of the internet service has contributed to the growth of the e-commerce. Many retailers have thus switched their business to online platform. Covid-19 pandemic have brought a huge impact on digital marketing. Many essential products are turned to online platform with delivery services provided. This pandemic has also changed people shopping behaviour from bulk buying to online buying. The marketing manager of a local essential retailer is interested to investigate the purchase behaviour of their customers towards buying their product online. A survey will be used for data collection. The marketing manager intend to know how the time, product variety, perceived convenience, perceived trust, and perceived privacy impact consumer's online purchase behaviour. (b) (c) As a member of the marketing team, you are required to propose on the most appropriate sampling method to the marketing manager with your justification. (5 marks) Develop the research framework based on the above scenario. (5 marks) Advise the marketing manager on the principles for ethical research that involve humans that should be followed. List TEN principles. (5 marks) The advancement of the internet service has contributed to the growth of the e-commerce. Many retailers have thus switched their business to online platform. Covid-19 pandemic have brought a huge impact on digital marketing. Many essential products are turned to online platform with delivery services provided. This pandemic has also changed people shopping behaviour from bulk buying to online buying. The marketing manager of a local essential retailer is interested to investigate the purchase behaviour of their customers towards buying their product online. A survey will be used for data collection. The marketing manager intend to know how the time, product variety, perceived convenience, perceived trust, and perceived privacy impact consumer's online purchase behaviour. (b) (c) As a member of the marketing team, you are required to propose on the most appropriate sampling method to the marketing manager with your justification. (5 marks) Develop the research framework based on the above scenario. (5 marks) Advise the marketing manager on the principles for ethical research that involve humans that should be followed. List TEN principles. (5 marks)
Expert Answer:
Answer rating: 100% (QA)
a The most appropriate sampling method for the marketing managers research is the convenience sampling method This method is efficient and costeffecti... View the full answer
Related Book For
Managing Business Process Flows Principles of Operations Management
ISBN: 978-0136036371
3rd edition
Authors: Ravi Anupindi, Sunil Chopra, Sudhakar Deshmukh, Jan Van Mieg
Posted Date:
Students also viewed these finance questions
-
The SDMA and Adaptive Antennas Techniques will be used for a variety of purposes in LTE and higher mobile broadband systems. Name three of these purposes.
-
The following information will be used for the next 9 problems (17-25). I strongly suggest using Excel to setup the aggregate plan associated with these questions. A key hospital supplier, IVs Plus...
-
The below information will be used for the next two questions. A Company issued a bond payable with detachable warrants on the interest payment date as follows. Bond payable ($1,000 par value; 400...
-
In Problems 65-72, summarize all pertinent information obtained by applying the graphing strategy, and sketch the graph of y=f(x). 66. 68. 70. 72. x2x6 f(x) 2x 1x +14 f(x)-_-x2-4 x3-5x2-6x 3x +2...
-
Chard Inc. issues 5,000 shares of $100 par value preferred stock for cash at $118 per share. Journalize the issuance of the preferred stock.
-
The open end of a cylindrical tank 2 ft in diameter and 3 ft high is submerged in water as shown. If the tank weights 250 lb, to what depth h will the tank submerge? The air barometric pressure is...
-
Consider the life expectancy data given in Table B.16. Create an indicator variable for gender. Perform a thorough analysis of the overall average life expectancy. Discuss the results of this...
-
Kahil Mfg. makes skateboards and uses a weighted average process costing system. On May 1, 2013, the company had 400 boards in process that were 70 percent complete as to material and 85 percent...
-
Locate the AICPA Code of Professional Conduct under module and go specifically to section 1.200 Independence. Please identify what you chose and share any real world examples you can find regarding...
-
10. Classifying Processed Images into Multiple Classes Introduction We have processed images to represent as a vector of 300 attributes. The first 294 are decimal values in the range 0 to 1...
-
The following represents two yield curves. Pure Discount Treasury Yields 3 percent 6 percent 6 percent 10 percent 12 percent 17 percent What is the expected probability of default in year 2 of...
-
4.Today ist= 0. You have just bought a five-year zero-coupon Treasury bond with $1,000 face value. You paid $950. (a)What is the annually compounded yield to maturity on the bond? (b)Suppose that...
-
What do you think explains the gender double standard regarding young people's sexuality that exists in so many cultures? What are some examples from your culture?
-
a) Assuming that daily Non-Fungible Token (NFT)price movements are normally distributed, with a mean return of 0.19% and a standard deviation of 1.95%, calculate the following: i)The probability that...
-
Would the following events usually lead to capital deepening? Answer yes or no for parts a., b., and c. below. a. A decrease in international trade due to shutdowns from a global pandemic. b. A trend...
-
1.what is a budget. How does a budget contribute to good Management. (2). Jane Gilligan ask your help in understanding the essential of effective budgeting. Identify the essential of Jane. (3). Lori...
-
Coaster Corporation starts in business during 2020. It had the following transactions during 2020: Oct. 1- Sold stock to stockholders for $40,000. . . . . Oct. 1- Bought inventory for $12,000 on...
-
Do animals have rights? If so, what are they? What duties do human beings have toward animals? Does KFC protect animal welfare at an acceptable level?
-
An insurance company processes two types of claims: Life and Property. The capacity of processing life claims is 500 per month. The capacity of processing property claims is 1000 per month. a....
-
Jasper Valley Motors (JVM) is a family-run auto dealership selling both new and used vehicles. In an average month, JVM sells a total of 160 vehicles. New vehicles represent 60 percent of sales, and...
-
Balding Inc. is the official producer of basketballs used in NBA tournaments. The Dallas Mavericks have placed a large order for Baldings Fusion basketballs of 29.5- inch diameter, which feature...
-
Has the U.S. economy experienced inflation or deflation during recent recessions? Explain.
-
How do you think recessions influence elections?
-
Inflation is soaring and employment is beginning to show sustained improvement. The unemployment rate is 6 percent, compared to its 3.5 percent rate prepandemic. The CPI grew 5.4 percent in June, and...
Study smarter with the SolutionInn App