Question: The aim of this assignment is to develop your ability to EVALUATE the business level and corporate level strategies of a selected business organization. You

The aim of this assignment is to develop your ability to EVALUATE the business level and corporate level strategies of a selected business organization. You are required to use the analytical tools that you have learnt in Strategic Management like SWOT analysis, TOWS matrix, PESTLE analysis, Porters 5 Forces, Generic strategies , BCG Matrix , and other tools to support your evaluation.

Requirement:

Select your own business organization or any organization of your choice. Preferably a medium or large company, well-known in Malaysia.

Write a case study on the organization focusing on your evaluation of its business level and corporate level strategies.

Use the models/matrices/theories in strategic management to support your case.

Based on your analysis, COMMENT on the strategies undertaken by the organization and suggest NEW STRATEGIES or COMPETENCIES that the organization should adopt to remain competitive.

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