The analysis succeeded due to effective data cleaning, wrangling, and visualization. Balancing audience statistics with scholarly literature reinforces the validity of our findings. Support with research Research by Torrens University (2023) and Lotz (2022) indicates that audiences favour shorter, high-quality content in streaming, a trend supported by 2 insights from our dataset analysis. Limitations The project has some limitations as it excludes sentiment analysis, evolving audience preferences and influence of culture on consumption of content. Such limitations reduce the broader applicability of the work across cultures and regions. The absence of sentiment analysis provides limited understanding on trends and opportunities associated with different demographics. It also affects the customer services and branding due to lack of information on emotions for the products and services. The absence of cultural influences may disconnect the findings from the audience preferences in a region. - does this follow the provided format. keep in mind the word count has to be short