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Business Plan

My product will be a new hockey stick, made out of graphite and carbon fiber. This new technology within this stick will give hockey players a harder shot due to the flex of the stick, which is where the increase of power will come from. These sticks will be sold for $499 each. Obviously the goal is to make money and i feel like a goal of 50,000 net profit for the first year will be a good starting point.

Using the income statement approach, i can determine that my breakeven will be

($499 x units sold). - ($210 x units sold) - $40,000 = 0

$499-210 x units sold - $40,000 =0

$289 x units sold = 40,000 (40,000 / $289) Sales in units = 139 Units

Now that i know that the breakeven is 139 units, or just about $69,065, i know that i must sell about $120,000 worth of sticks to hit my goal of $50,000 profit. That means i will have to sell 240 sticks.