The answer is: First, it is rare that the true limits of a technology are known in advance, and there is often considerable disagreement among firms about what a technology's limits will be. Second, the shape of a technology's s-curve is not set in stone. Unexpected changes in the market, component technologies, or complementary technologies can shorten or extend the life cycle of a technology. Furthermore, firms can influence the shape of the s-curve through their development activities. For example, firms can sometimes stretch the s-curve through implementing new development approaches or revamping the architecture design of the technology. What is the question? How can s-curves be used as prescriptive tools? What are the limitations to using s-curves as prescriptive tools? What are the pros and cons of using s-curves be used as prescriptive tools? What is an s-curve and how does it function? QUESTION 19 Firms will frequently ally with competitors when little is at stake, but they never form alliances with competitors to jointly work on an innovation project or to exchange information in pursuit of innovation True O False