Question: The answer to every question does not have to be detailed and long According to Philip Kotler, sales management is the analysis, planning, implementation, and

The answer to every question does not have to be detailed and long

According to Philip Kotler, sales management is the analysis, planning, implementation, and control of programs designed to achieve desired exchanges with target markets for the purpose of achieving organizational goals. Sales management includes more than keeping track of the businesses you book and providing support to your sales team, as it starts with helping to develop the right products, setting the right prices, and distributing in the right places.

Sales management is the process of developing the sales team, coordinating sales operations and implementing sales techniques through which a business conducts and consistently achieves its sales targets. The secret of success lies in meticulous sales management processes and this starts with a great sales manager who knows how to inspire, lead and direct the sales department.

According to the American Marketing Association, sales management is the planning, direction and control of professional selling, recruitment, selection, equipping, assigning, directing, supervising, pushing and motivating a personal sales team. Sales is the only revenue-generating job in the company, so it must be managed properly because the company's financial results depend on the performance of the sales department.

Sales Management Success There are four main interconnected branches of sales management success:

  1. Top Level Policy Planning Depending on the individual company's particular situation, a policy framework is established within which the sales objectives of the company or organization can be achieved.
  2. Operational planning of the line and personnel in which procedures are established in advance, on the basis of which the quality and quantity of work can be controlled.
  3. Organizing Responsibilities and relationships are structured, organization charts, authority is delegated, responsibility is assigned, the nature of cooperation is clarified, and accountability is tracked.
  4. Management where management meets planned objectives by directing and evaluating activities, sales training, motivation, coordination and implementation.

The sales management process continues to follow up on marketing messages and customer service, and the sales management process allows for plans to be set, monitored, and results tracked, to continue adapting, eliminating weaknesses and taking advantage of opportunities. Sales management is indispensable for any company or facility, as the sales department plays an essential role in facilitating the directives of activities and functions that participate in the distribution of goods and services. Improving distribution methods to reduce costs and increase profits.

Today, sales management is the most important job in any commercial and service organization

Required:

Based on the foregoing, the student must design a detailed sales plan for a world famous chain of hotels in the Middle East. The plan includes the following:

  1. Introduction to the company's business and history
  2. Vision, Mission and Annual Objectives (2022-2025)
  3. Products and services offered by the company
  4. The company's market value
  5. The company's strategic success partners
  6. Market conditions: information relevant to the company's business and the situation of competitors
  7. Target customers: The person the company aims to serve or provide products to
  8. Divide the company's customers according to major customers, geographical areas, product quality....etc.
  9. Revenue goals: how much revenue the sales team aims to achieve each period
  10. Strategies and Tactics: The specific actions the sales team takes to reach revenue targets
  11. Prices and Promotions: Documenting the prices and promotions that the company wishes to offer to customers
  12. Structure of the sales team: Who are the team members and what is the role of each of them
  13. Resources: The tools the sales team uses to reach revenue targets

The answer to every question does not have to be detailed and long

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