Question: The article explains how Zara is approaching a new environment friendly way of designing clothes. Based on what you've read, choose two types of market

The article explains how Zara is approaching a new environment friendly way of designing clothes. Based on what you've read, choose two types of market segmentation which Zara is trying to target. Explain how these market segmentations relates to the brand. (3 marks) 2. Explain the concept of competitive advantage. How would Zara have as a competitive advantage over similar clothing brands? (3 marks) 5. If you are working as marketing manager of the company, what would you do to attract the customers? Build brand preference? (3 marks) N 23:40

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

The following figure represents a digital cockpit (or dashboard) for General Electric. The cockpit has 15 items highlighted. Identify which numbered item tracks or shows the following data: a. The...

high street fashion chain Zara has announced that all of its collections will be made from 100% sustainable fabrics before 2025. Inditex which was named the world's largest apparel company this year...

The owner of high street fashion chain Zara has announced that all of its collections will be made from 100% sustainable fabrics before 2025. Inditex which was named the worlds third largest apparel...

The more we learn about how fashion is created, the more we face a moral dilemma that pits our individual freedom of expression and purchasing power against both the environment and the dignity and...

Will you please answe it by order, I would really appreciate that, thank you Seventh Generation: Responding to the Marketing Environment Taking an Iroquois directive - "In our every deliberation, we...

Zara is a well-renowned name in the field of clothes and accessories, all across the world. It is a popular fashion designing and manufacturing company, which has been declared as the most efficient...

Critically evaluate and prepare a summary of the attached case study. 1. Introduction: Zara is a well-renowned name in the field of clothes and accessories, all across the world. It is a popular...

Tips from The Stuff of Heroes! The following is an excerpt from The Stuff of Heroes, by William Cohen, a retired Air Force major general. In the book Cohen includes dozens of inspiring stories from...

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

For each of the businesses described below, indicate the length of the operating cycle and the duration of the longest receivable that can be classified as current on the business's balance sheet. a....

During the current year, a simple trust has the following receipts and expenditures. The Uniform Act governs the accounting classification. Corporate bond interest $60,000 Long-term capital gain ...

A company retired bonds during the year. They will report this as a ( n ) ( increase / decrease )

Communication Richness: How could you use your knowledge of communication richness to be more effective in your own communications?