Question: the article in the link below , it's about McDonald's . https://drive.google.com/file/d/1HOvldh-SxeG8MJ3ShmPmPXIH3u2t6PvC/view?usp=sharing CASESTUDY QUESTIONS : [1] As per the case, explain how strategic marketing planning

the article in the link below , it's about McDonald's .

https://drive.google.com/file/d/1HOvldh-SxeG8MJ3ShmPmPXIH3u2t6PvC/view?usp=sharing

CASESTUDY QUESTIONS :

[1] As per the case, explain how strategic marketing planning practice helped McDonald's implement its marketing performance successfully, then discuss possible improvement to its SWOT analysis by adding TWO extra points to each section.

[2] Analyze the marketing objectives McDonald's sets to the marketing performance, and then discuss to which extent those objectives are truly achieved.

[3] As a marketing consultant, and by using the ANSOFF MATRIX, suggest the possible expansion strategies McDonald's can consider in the near future.

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