The article Rapid-Fire Fulfillment ( https://hbr.org/2004/11/rapid-fire-fulfillment )(Ferdows, K. et al, (2004)) describes how the fashion store Zara appears to break all the rules: despite not operating like other businesses in the apparel industry, it is highly effective and has grown to make Amancio Ortega the richest person in Spain.

Task

• Read the article, and try to answer the following questions:
  1. What are the fundamental reasons for Zaras success?
  2. What role has supply chain management played in its success?
  3. What performance measures do Zara appear to be employing, which have led to the reported success?
  4. What other companies can you identify who have achieved success while moving away from the conventional model of doing business?
• Aim to write 250300 words in total, for this section.