The article summarizes a replication of the Marshmallow Test with children in both Japan and the U.S.
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Question:
The article summarizes a replication of the Marshmallow Test with children in both Japan and the U.S. The researchers used food and they used wrapped presents to test delayed gratification.
The results of the experiment:
- Children in Japan were better with resisting the food temptation.
- Children in the U.S were better with resisting opening up the presents.
Would you have expected these outcomes? Why?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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