The articles on Danone, Target and Netflix illustrate just a few of the things that can go wrong or right in global markets. 

Can you think of other companies attempting international expansion?

Pick one (successful or failed) global venture and discuss some of the factors contributing to the eventual outcome (risks, opportunities, culture - or anything else you found to be important for your chosen example). Was there any marketing decision the company could have made at the time to improve the profitability of that venture?

Answer rating: 100% (QA)

Lets take a look at McDonalds as an example of a company that has undertaken successful international expansion McDonalds is one of the most iconic gl... View the full answer