The assignment case study can be found at Shwom, BL 2015, Business Communication: Polishing Your Professional Presence. 3rd ed edn, Pearson/Prentice Hall, Saddle River, NJ. Chapter 11, page 435-439

Culinary Adventure Tour Presentation

Stephanie Lo graduated from college with a major in French and a minor in communication. She was very happy to get a job with Journey- Free, LLC, a company that specializes in organizing educational tours for students, professionals, and other groups. Ultimately, Stephanie would like to become a tour leader, but for now she is the assistant to the Vice President of Tour Operations, Rachel Jones. Stephanies role is to work on marketing communications. Stephanies first project required that she use all her strength developing communications to market JourneyFrees newest product, a culinary tour of France, specifically designed for culinary arts and nutrition teachers in high schools and trade schools. In addition to advertising online and sending brochures to high schools, Stephanies supervisor, Rachel, plans to visit school districts in major cities and present the program to superintendents, principals, department chairs, and teachers. She will give a brief and colorful slide presentation and offer samplings of the French food that culinary arts teachers will experience on the tour.

Thirty culinary arts teachers have invited Rachel to give a presentation next week, so she needs a slide presentation fast. She asks Stephanie to design and develop a draft of the presentation. Together they work out the following outline:

The Educational Experience

Trip Overview

Trip Logistics and Costs

About JourneyFree, LLC

Q&A

Rachel and Stephanie also discuss the audience and key selling points to make in the presentation. The next day, Stephanie puts together a draft of presentation slides. She is planning to meet Rachel to review the slides and to discuss the talking points that will go with the slides.

Stephanie would like your help in analyzing the audience, evaluating the presentation, and composing the content for the presentation and the questions after reading the case-study in the Business Communication textbook page 435-439 and answering the following tasks related to the case questions:

TASK 1: Question 1-3 (15%) Analyzing Purpose and Audience

TASK 2: Question 4-7 (20%) Reviewing the Structure and Composing Oral Content

TASK 3: Question 8-15 (40%) Evaluating the Presentation Slides

TASK 4: Question 16-17 (10%) Delivering the Presentation

TASK 5: Question 18-19 (15%) Handling Questions and Answers

You are required to write concisely to transmit the information and your analysis. The maximum overall word count for this assignment is

3000 words in length (+ / - 10%).

Note: Any assignment that is greater than the maximum word count will be penalized in the marking process.