The assignment focuses on the differences between earned vs owned vs paid digital media.

1. Examine the chart below:

2. Describe this chart focusing on the and advantages/disadvantages of each type and include where and how the key engagement strategies could play a role. (The three key engagement strategies that brands use to engage consumers include conversations, real time marketing, contests and user generated content. ) In addition to the text and course material, you may find additional research helpful to provide distinction and clarity for this activity.

3. As always, remember to use APA citations and references where required.

4. 1 page minimum length.

Digital Marketing Media Types Earned Owned \& Paid Media