The assignment is a detailed paper that includes identifying your business target market$($s$),$ conducting research and providing data on the target market and identifying the size of the business customer base.

he assignment must include:

Identify primary target market. Include demographic and psychographic information.

Identify secondary target market. Include demographic and psychographic information.

Identify TAM, SAM, SOM.

List and cite sources. Uncited assignments will be returned. Be sure to use databases and$/$or US Census as resources.

Minimum $3$ pages double spaced. One submission per group.

The paper needs to start with an introduction that includes the name of the business, the brief description what the business sells and the team name $($business overview$).$ Defining the target market validates or justifies that there are enough customers to buy the product or service to allow your business to breakeven. The goal is to sell more product$/$services for the business.