The assignment is divided into 4 specific tasks. The students should focus on the guidelines appropriate for the assignment along-with its deliverables and the marking rubrics to produce a well thought out report and write at least 7000 words with no plagiarism.

Assignment Title:

Making Marketing Decision and Strategic Marketing Analysis

Assignment description: Write a report on strategic marketing analysis in order to offer a comprehensive grasp of the structural as well as the procedural components of the phenomenon. Further, you have been appointed as a marketing consultant by a medium restaurant based in Oman. The manager, who needs assistance in designing a marketing plan for the company for the forthcoming financial year. The manager has specified her requirements to you as follows:

The manager of the company has requested you prepare a report in the light of the requirements above. The report deliverables are described in the following table:

A) How to improve a fast food restaurant in Oman by service, food, staff etc...

B) What decision areas he/she should consider

C) What strategic and marketing decisions he/she have to make

D) How he/she would make such decisions