The Assignment

Write a 3-paragraph analysis outlining the high-value market you are targeting with your professional persona in social.

Part I: High-Value Market

• In part 1, define the high-value market you want to develop. Be specific define them as clearly as you can. This should include:

• The industry or area of focus

• Title or description of the targeted individuals

• An explanation of why they are your high-value market

• Geography: You may want to focus on a country or a specific area, or perhaps you just want to examine your current city or even a hyper-local market.

Part II: Topics

• In part 2, identify several (3-4) topics you think would be of great interest to this high-value market. Consider:

• Hypotheses about what concerns them

• What topics is your high-value market likely discussing in social or at conferences?

Part III: Locate Your High-Value Market on Social

• In part 3, create a hypothesis about where your high-value market is engaging in social.

• Are they on social networking sites or in virtual communities?

• Do they watch videos or listen to audio content?

• What do they read?

• What sites might they get involved with professionally?