The author describes market interactions as including 2 major market segments and 4 major market participants. Now assume you have completed your studies and you work for a pharmaceutical firm that researches and manufactures prescription drugs. Does your company interact with both market segments and all 4 participants? Which do you think is the most important participant? Fully explain your answers with examples.

Answer rating: 100% (QA)

I believe my company would focus on consumers and interact with both market ... View the full answer