The authors explore how leaders and managers can build a culture that bonds a group pursuing a
Question:
The authors explore how leaders and managers can build a culture that bonds a group pursuing a shared mission. The story of Data General's Eagle Group shows how initiation rituals, specialized language, group stories, humor and play, and ceremonies combine to transform a diverse collection of individuals into a spirited, high-functioning team. Tenets drawn from the Eagle Group's story include the following: How someone becomes a group member is essential. Diversity supports a team's competitive advantage. For example, not having command holds a team together. A specialized language fosters cohesion and commitment. Stories carry history and values while reinforcing group identity. Humor and play reduce tension and encourage creativity. Rituals and ceremonies lift spirits and reinforce values. Informal cultural players make contributions disproportionate to their formal roles. The soul is the secret of success.
Describe high group performance in terms of the symbolic aspects of the group, such as stories, humor, and ritual.
Discuss the statement "soul is the secret of success."
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr