Question: The basic assumption for the paper is launching a business of your choice into Canada. This should comprise of the following points for analysis External

The basic assumption for the paper is launching a business of your choice into Canada. This should comprise of the following points for analysis

  1. External analysis a. Economic Forces

    b. Competitive and Technological Forces c. Global Forces d. Political Forces e. Societal Forces

  2. Porters 5 forces model - Conclusion should be an overall attractiveness of the industry i.e. how attractive is the industry to compete in?

  3. SWOT Analysis - Strengths and Weaknesses - internal to your business Opportunities and Threats - external to your business

  4. VRIO Analysis - This should be a conclusion based on the above analysis.

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