The basic psychological processes you$$ve reviewed in Chapter $3$ play an important role in consumers$$ actual buying decisions. Consider your favorite

brand or company. Record and upload a video discussing the following key consumer$-$behavior questions marketers should ask in terms of who, what, when,

where, how, and why:

Who buys the product or service? Who makes the decision to buy the product or service?

Who influences the decision to buy the product or service? How is the

purchase decision made?

Who assumes what role in the decision process? What does the customer buy? What needs must be satisfied? What wants are fulfilled? Why do

customers buy a particular brand?

What benefits do they seek? Where do customers go or look to buy the product or service? Online and$/$or offline? When do they buy? Any

seasonality factors? Any time of day$/$week$/$month$?$ How do customers perceive our product or service?

What are customers$$ attitudes toward our product or service? What social factors might influence the purchase decision? Do customers$$ lifestyles