The basic purpose of calculating competitive strength scores for each of a diversified company's business units is to

Multiple Choice

$$ determine which business unit has the greatest number of resource strengths, competencies, and competitive capabilities, a has the least.

determine which one has the biggest market share and is growing the fastest.

provide a quantitative measure of the overall market strength and competitive standing for each business unit.

rank the business unit from best to worst in terms of potential for cost reduction and profit margin improvement.

rank each business unit's strategy from best to worst.