Question: The basic steps in developing a marketing strategy are: a . price, product, place and promotion. b . early adopters, early majority, late majority and
The basic steps in developing a marketing strategy are:
a price, product, place and promotion.
b early adopters, early majority, late majority and laggards.
c segmentation, targeting, differentiation and positioning.
d identify demographic trends and lifestyles.
e niche, focus, differentiation and low cost.
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