Question: The Bass Model for product diffusion is given by Which of the following statements apply to the ratio Y t-1 /M in the Bass Model?

The Bass Model for product diffusion is given by

Which of the following statements apply to the ratio Yt-1/M in the Bass Model?

1. Yt-1/M is a number between 0 and 1.

2. Yt-1/M increases with time.

3. Yt-1/M represents the pressure that imitators who have not yet adopted the product feel, as the total number of adopters increases.

4. Yt-1/M represents the pressure that innovators feel as more imitators buy the product.

a) Both 2 and 4

b) Only 1

c) 1, 2, and 3

d) Both 1 and 4

e) Only 2 and 3

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