Question: The Bass Model for product diffusion is given by Which of the following statements apply to the ratio Y t-1 /M in the Bass Model?
The Bass Model for product diffusion is given by
Which of the following statements apply to the ratio Yt-1/M in the Bass Model?
1. Yt-1/M is a number between 0 and 1.
2. Yt-1/M increases with time.
3. Yt-1/M represents the pressure that imitators who have not yet adopted the product feel, as the total number of adopters increases.
4. Yt-1/M represents the pressure that innovators feel as more imitators buy the product.
a) Both 2 and 4
b) Only 1
c) 1, 2, and 3
d) Both 1 and 4
e) Only 2 and 3
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