The BCG Matrix does not reflect whether or not various divisions or their industries are growing over time. *

2 points

True

False

An example of a marketing decision is whether or not to limit the share of business done with a single customer. *

2 points

True

False

A firm can usually serve two or more market segments with the same strategy. *

2 points

True

False

Companies and organizations should discourage their employees from creating wikis. *

2 points

True

False