The BCG Model

The PLC Model

The DOI Model

The IMC Model

1. Discuss each of these models in terms of what their use is within the marketing function, i.e. the purpose of these models - why and how these models are used, and who in the organization (Executives, Brand Managers, Product Managers, etc.) might use each model.

2. Wow each of these models are integrated with and/or support the other models in terms of the information they provide the marketing organization.