The BCN Brand Selling Barcelona Around the World is criticized for high prices for its product portfolio. The company has suffered negative PR owing to the recall of some of its products which were faulty. Despite engagement with advanced technology, BCN Brand Selling Barcelona Around the World continues to use manual systems internally, which leads to time ineffectiveness (Abratt & Bendixen, 2018). does this weakness match with the case study

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Introduction BCN Brand Selling Barcelona Around the World is a company facing criticism for high prices in its product portfolio and has experienced n... View the full answer