The below is a two part work:

Part 1

This a a discussion project. Answer only needs to be between 150-250 words with in text citations and references.

Please read the following case: "Product team Cialis: Getting Ready to Market" which can be found in PDF form on google search. Answer the following questions using sound rationale for your answers.

1. How would you define target markets for Cialis?
2. How would you position Cialis against competing brands? Why?
3. What would be the most important messages to communicate to the target patients? Why?

Part 2

The case for is "Product Team Cialis: Getting Ready to Market".Please read the case, and answer the following questions:

• What are the target markets for Cialis? Why?
• How would you position Cialis against Viagra and other competitors? Why?
• What branding strategy would yourecommend for Cialis and why?

It is a good idea to begin your essay with a brief introduction to product and brand strategies (one paragraph) and the case (another short paragraph). TRY NOT TO REITERATE THE CASE! (as this will not give you any points). Then, go straight to the point and answer questions (approximately, you'll need one page to answer each question). Include definitions of the key concepts into your answer; use factual material from the case to support and substantiate your answer. Conduct some research and quote 2-3 additional sources per page (hint: sources may include the company and competitors' websites, industry reports). In the end, add a brief (one paragraph) conclusion.

Recommended length is4-5 pages (plus a list of references); fonts 11-12, double spaced, properly referenced (APA style).