The bike company is marketing its XRC bike using several digital formats – including email campaigns. Please analyze the following email campaign; Direct e-mail. The cost of the email campaign was $8,000. The company sent the email campaign to 1,798 people on their house list, as well as 6,842 people from a purchased list of outdoor enthusiasts’ – sending a personalized email campaign. The email contained a link to information on their XRC bike and the rebate promotion that included a custom promotional code to use when placing an order online, or at a retail location. From the campaign results they know that 724 people opened the email, 206 clicked the link to the site, and 44 people redeemed the promotional code online and another 17 brought it into a retail location. There were also 43 people that clicked the opt-out link. *Note - Round to the nearest cent – i.e. $10.45 or to 1 decimal place for percentages i.e. 14.3% Calculate the open rate of this direct email campaign?

Answer rating: 100% (QA)

Open rate No of people who opened email Total no of p... View the full answer