The Blue Ocean strategy includes a focus on creating new market space and enabling businesses to chart their own path. Additionally, a high priority is placed on creating a competitive advantage through redefining their products or services through value innovation. The four action framework is used to guide the process of redefining products and developing new market space. Select two industries based in the United States. Apply the four action framework to each company. The four action framework should be applied by answering the four questions below. Provide a $2-3$ sentence explanation for each answer.

Explain two of the factors that the industry takes for granted, but should be eliminated.

Explain factors that should be reduced well below the industry$$s standard.

Explain factors that should be raised well above the industry$$s standard.

Identify some product$/$service offerings that should be offered in the industry that have never been offered or created.

Submit the assignment as an online text. Use the grading rubric to guide your efforts