The Body Shop International Limited Overview The body shop, a small green shop started in 1976 by its founder Anita Roddick, opened in Brighton, England. Its purpose was to be able to create a brand that could use purely natural products, that were cruelty-free, and that empowered women to feel good about themselves. The body shop started with a refillable bottle policy, for instance because she was run of materials, but later it began to be part of the body shop's purpose. The body shop has a strong base in activism, it is a company that is a benchmark in Feminism and human rights, in addition, its founder was an activist on animal rights and the brand continues with its purpose of being able to be part of social change. Nowadays, they specialize in ethical and sustainable skincare, body care, and cosmetics products and promote environmental sustainability and social responsibility. They start only with 25 products, but now they operate numerous retail stores worldwide and an e-commerce platform in Canada and others. Objectives: The company's objective is to fight for a fairer, more beautiful world (The Body Shop, 2023). The company hopes to promote natural beauty, environmental sustainability, using the company's business to influence positive change, and empowering women and girls. Target customer segments: The Body Shop has a wide variety of customers, targeting middle to upper class men and women. However, the company's main target audience are women between the ages of 20 to 55 years old. This diversity of The Body Shop's target customers allows the company to market a variety of products to potential customers (Alati, n.d.). Social media platforms: The company engages in a variety of social media platforms like Facebook, Instagram, TikTok, Twitter, Pinterest, YouTube. To ensure that they resonate with their customers or potential customers. Identify if the business is currently using a CRM software and, if so, which one. Provide an overview of its capabilities and how social integration will work. (with references in APA format).