The book states that "Operations is also responsible for developing or acquiring the necessary process compentencies - process cost, flow time, flexibility, and quality - to support the firm's business strategy." (p. 23) If Ford's corporate goals and operations strategy are placed into the structure in Figure 2.2 (see p. 25) A) Evaluate what the paint department manager at a Ford assembly should do at the operations strategy level to reduce emissions and reduce landfill usage? How will the manager implement the 3 reductions?

B) Given your ideas in part a) what must be measured in the "Operations Structure" to implement the operations strategy? Remember that goal theory says that effort is exerted towards clear, specific goals if feedback is provided about goal accomplishment.

Figure 2.2 Ford Motor Adaptation Corporate Strategy "TO PROTECT OUR PLANET, BOTH NOW AND FOR FUTURE GENERATIONS, WE ARE AIMING TO SOURCE 100 PERCENT RENEWABLE ENERGY FOR ALL OUR MANUFACTURING SITES BY 2035. WE ALSO HAVE SET A NEW GOAL FOR OURSELVES: ACHIEVE CARBON NEUTRALITY GLOBALLY BY 2050." (Ford 2019/2020 Sustainability Report) Operations Strategy Reduced water usage Reduced Air emissions Reduced landfill Managing Business Process Flows, 2012 Operations Structure Process design End-of-pipe Water Air Solid waste 1