the brand is @The body shop

Exercise time! Practical exercise: 1) perform a content audit for your brand on one of its social media channels (pg. 11-12 of social media cert workbook) Next, write down the top performing posts for each social media channel in the following boxes Read this list of content formats, such as video, image, guides, surveys, etc. Please also specify if your content can help your audience stay informed, entertained, or connected. Top performing posts and content type on Facebook Top-performing posts and content type on Twitter: Top performing posts and content type on Instagram: Top-performing posts and content type on Linkedin: 12 3 Section 3 Building a Content Strategy For Social Media Why is a solid content strategy so crucial? The heart of social media is content. Without quality content, social media has little appeal. It's paramount that brands and businesses understand what type(s) of content they should provide to their customers to achieve the reach and engagement they're looking for. There are three main reasons people use social media: To be informed To be entertained To be connected To decide which type of content you want to produce, you need to have a solid understanding of your audience. You want to identify which type of content resonates the most with your audience and offers your audience the most value. In this way, your audience is more likely to interact with you on that piece of content Let's practice how you can strategize your social media content so that your efforts can be optimized to deliver the business results that you want. Reading 1: Content Marketing Read Julia McCoy's story about how adopting an effective content strategy has helped grow her business from $29K to 51296 monthly gross income. Julia's case demonstrates the importance of understanding one's audience, producing content that resonates with the audience, and developing a solid content strategy behind one's content creation A recent Forbes article offers more details on Julia's success and content strategies. Learn more by reading How to Attact S4 Million in Client. Revenue. Through Content Marketing. Activity 1: Content Marketing Before you jump into content creation, you'll need to first understand what type of content resonates the most with your audience and on which social media channels. This requires you to conduct a "content audit." As described in the lesson, you'll need to create a spreadsheet to organize and record how well your content has been performing on multiple social media channels 11